this post was submitted on 14 Aug 2023
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It's against the TOS unless you are actually giving it away as a gift with no promotional value. https://support.humblebundle.com/hc/en-us/articles/202712380-Can-I-sell-trade-or-use-my-keys-for-promotional-purposes-i-e-Stream-Social-Media-giveaways-
It sounds like the typical Reddit giveaways would be fine under their TOS but they would understandably not provide support for them.