this post was submitted on 24 Jul 2023
1156 points (97.2% liked)
17682 readers
38 users here now
News and Discussions about Reddit
Welcome to !reddit. This is a community for all news and discussions about Reddit.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
Rules
Rule 1- No brigading.
**You may not encourage brigading any communities or subreddits in any way. **
YSKs are about self-improvement on how to do things.
Rule 2- No illegal or NSFW or gore content.
**No illegal or NSFW or gore content. **
Rule 3- Do not seek mental, medical and professional help here.
Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.
Rule 4- No self promotion or upvote-farming of any kind.
That's it.
Rule 5- No baiting or sealioning or promoting an agenda.
Posts and comments which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.
Rule 6- Regarding META posts.
Provided it is about the community itself, you may post non-Reddit posts using the [META] tag on your post title.
Rule 7- You can't harass or disturb other members.
If you vocally harass or discriminate against any individual member, you will be removed.
Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.
Rule 8- All comments should try to stay relevant to their parent content.
Rule 9- Reposts from other platforms are not allowed.
Let everyone have their own content.
:::spoiler Rule 10- Majority of bots aren't allowed to participate here.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Is that why their valuation keeps falling?
I mean I get the idea, but it's not accurate in practice. When your commodity is your community and your community is showing nothing but disrespect towards your plans and authority, you become a very volatile investment.
See: Twit- sorry, X. See X for example.
User engagement doesn't help as much as a literally mutinous userbase hurts.
We can please not bring the "we did it Reddit!" culture to Lemmy?
Reddit is a privately held company. Their valuation is falling because someone at Fidelity arbitrarily said so. Right now, given the current economic trends, almost every consumer tech company is taking a beating (Discord, Substack, etc), so in the larger context Reedit's drop in valuation is expected and smart money is expecting it to rise once the economy becomes hot and more investors have money to risk on consumer companies.
The biggest value of a social media is the influence it has on culture and society as a whole, which is why advertisers want to get in on the action (think of Facebook influencing elections). Engaging on the platform and even constantly talking about the platform is a great sign of it's lasting influence.
So no, spending an hour putting pixels on r/place is not a great way to stick it to Reddit. Constantly talking about Reddit and basically giving it free ad-space and mind share on Lemmy also does not stick it to Reddit. The original poster is correct: best thing is a blank canvas.
And ignore all the click-bait articles about how Reddit is going to fall any day now. They all basically play on your wishful thinking for clicks, they aren't based on reality.
I think this opinion is a bit... strange.
This is basically a rehash of: "There is no bad publicity!"
That's complete nonsense. An advertiser looks at a few things in a website to advertise on. Three very important factors: Traffic, because you want a sufficient number of people to potentially click your ad. Engagement, because people who participate on the website will be more likely to click your ad and then buy something. AND brand identity. That third one is the reason why advertising Disney plus on PornHub might be a bad idea, even if PornHub has great engagement and traffic.
This third factor is the problem reddit is currently facing, and has always been facing: Really big players spend millions on PR so that they are catching the current feeling of what is hip, young, and positive in their advertising and brand identity. They also want to advertise their product on websites which give people the same feeling: They want their product displayed on websites which feel young, hip, and positive. You do not want your product associated and displayed on a website whose userbase is obviously annoyed, negative, and keeps shouting "Fuck Spez", whatever that means.
That has been a reddit problem for quite a long time: It never had a brand identity which was glitzy and positive enough to be very attractive. It isn't young, and hip, and positive. It always had the stigma of being a "nerd cave". Which is fine, if you have a product that you don't mind to be associated with that, and if the userbase is happy with that. "When did the Narwahl bacon?", was cringey as fuck, but it reflected an essentially positive attitude and feeling of a userbase which didn't mind to be associated with the site. As an advertiser you can work with that, and cann piggyback on that.
You do not want to piggyback on "Fuck Spez". Because you don't want your product to be associated with an obvious feeling of negativity and frustration. You don't want your brand to be caught in that. The best option for an advertiser when faced with a website that carries clear negative reputation and connotations, is to just not be there.
So, I think what you are saying here, is not true. It would be better for reddit, if nobody talked about reddit. A bad reputation, and a brand identity associated with "frustration" (in exchange for more clicks and engagement) is far worse than being a "mostly neutral nerd cave", which is a bit less popular.
Guy's whole post opened up as a paradox.
"Can we not do the we did it reddit thing?"
My post was nothing like the "we did it reddit" thing.
Also their post started off needlessly like an attack. Like a reddit post.
You do realize you're on a sub dedicated to reddit, right? It's hypocritical if you're telling users to not engage yet stay in a sub that talks about the site.
Also, this is wrong. Advertisers do care about the traffic, but they also care about stability and how their brands will be perceived. This is why nsfw reddits don't advertise. Now put yourself in the shoes of an advertiser: there's a lot of traffic on reddit but there's a lot of hate and vitriol, with the threat of users leaving and just a lot of bots propping the communities up. Would you spend money to advertise on such a volatile site when there are literally other, maybe even bigger, sites available to you without all the BS or threats to how your brand/product will be perceived? I mean, you might. But you've probably made tons of better business decisions than that.
But what if we do catch the boston bomber though. Maybe Bernie could still have a chance if so
How does their board measure success? As there is a majority of lurkers, what's the best price of one's effort?
The advertisers don’t care if the engagement is respectful or not, only that it’s engagement.
It's not really like that, if it's toxic, advertisers don't want to associate their brand with it. Look at how many videos on youtube got demonetized.
I don't know about that. There's a reason why Twitter keeps losing advertisers. If you're Nike, you don't want an ad for Nikes next to a guy spouting a racist rant or hurling a bunch of insults.
I understand what you're saying, but
Profitability != Value
When political power is part of the return.
That's what makes reddit attractive to someone like Tencent.
They care if it's monetizable