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this post was submitted on 30 Oct 2024
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Privacy
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For all their talk of doing things different with their own index and rankings. Mojeek is following exactly what Google did. It's still an ad based business model that makes users into products to be sold to advertisers. They're good now, while still trying to build market share. But once their investors get hungry, the enshitification will commence.
we make money mainly from our api, our investors are patient private capital and we don't take vc, appreciate your point but these are fundamentally different situations, our ads (when they run) will also be contextual so more of a ddg situation than a "makes users into products to be sold to advertisers"
fair enough if it's not for you though
API index access is an important difference.
If it was only that, without public facing ad driven search, I'd be more impressed.
Maybe if you removed the adds, and severely rate limited your own public facing search, so it's more of a demo than an actual service. This would force you to solely make money off the API access, without directly competing against those customers.
That would be an honest buisness model. One that doesn't turn users into eyeballs for advertising. Which seems to me, to be the most insidious problem of the modern internet.
Agree to disagree here, but I'll refer to Cory Doctorow for a contextual vs behavioral/tracking ads comparison, one which is very good: https://pluralistic.net/2020/08/05/behavioral-v-contextual/#contextual-ads (applied to the media, but the general thread is relevant)