NEW YORK — More than 21,000 American Jews, including over 700 rabbis and dozens of artists, writers, and community leaders, have signed onto the Jews for Food Aid for People in Gaza campaign, to demand humanitarian access and an end to Israel's food aid blockade.
As part of a broader campaign effort launched in late May, the campaign launched a major ad buy in New York City a full-page advertisement promoting the initiative will appear in The New York Times Magazine this Sunday, organizers told Haaretz.
The open letter at the center of the campaign reads: "Jewish people support food aid for people in Gaza and an immediate end to the Israeli government's food aid blockade."
Among the public figures backing the campaign are playwright Tony Kushner, actors Mandy Patinkin and Wallace Shawn, comedians Ilana Glazer and Abbi Jacobson, and Ben & Jerry's co-founder Jerry Greenfield. Supporters from the food industry include celebrity chefs Alison Roman and Andrew Zimmern and Ari Miller. More than 50 synagogues and congregations have also endorsed the effort.
"There are thousands of truckloads of life-saving aid waiting just on the other side of the border," Greenfield said. "The Israeli government can reverse its food aid blockade today and allow food and medicine to reach people in Gaza who need it urgently."
The campaign is not run by any single organization, but is a communal effort to mobilize support and spread its message across Jewish communities nationwide, organizers said.
"What's happening to Palestinian people in Gaza is unbearably heartbreaking, but it isn't inevitable. This campaign was started to express what we know to be a widely-held position within the Jewish community," Rabbi Alissa Wise, who is among those helping to organize the campaign, told Haaretz.
"By showing mass Jewish support for food aid for people in Gaza and an end to the Israeli government's food aid blockade, we help make the conditions possible for the material reality on the ground in Gaza to change."
As part of the campaign, organizers launched a round of digital advertisements on LinkNYC kiosks across New York City. The ads, which include a QR code linking directly to the open letter, were placed near well-known Jewish food landmarks such as Katz's Delicatessen, Russ & Daughters, Zabar's, and Fairway.
As well, a dozen congregations participated in Food Aid Shabbat, incorporating readings, prayers, and sermons focused on the hunger crisis and Jewish ethical obligations.
"Jewish tradition is clear: if there is a hungry person, one must feed them," said Rabbi Barbara Penzner, interim CEO of the Reconstructionist Rabbinic Association. "No matter who we are or where we are, we are all created in the image of the divine."
A blockade becomes deadly
The campaign was launched in response to Israel's breaking of a temporary cease-fire in late March, which led to a prolonged halt in the flow of food and humanitarian aid into Gaza.
For most of the war, food distribution in Gaza was coordinated by a coalition of international organizations operating under the auspices of the United Nations. Their approach relied on establishing widespread access through multiple distribution points, aimed at meeting basic food security needs across the population.
The Israeli government accused Hamas of diverting food supplies brought in by the UN, though it did not provide public evidence to support the claim. Israel then imposed further restrictions, closing border crossings for extended periods and limiting the number of distribution points to just four.
In late May, the Gaza Humanitarian Foundation—an organization backed by both Israel and the United States—began operating in Gaza amid significant controversy. Its founding director resigned within weeks, it lost a key contract with a U.S.-based consulting firm, and its operations were suspended multiple times.
During this period, multiple reports described Israeli forces opening fire on unarmed Palestinians gathered at aid distribution sites. Hundreds of Palestinians have been killed at distribution points in recent months. The incidents have prompted calls for internal military investigations and renewed scrutiny of possible violations of international law.
Eyewitnesses described these sites as a "killing field." A report published by Haaretz included testimony from Israeli soldiers and officers who said they were ordered to shoot at civilians gathered near aid trucks, even when no threat was detected.
This climate of violence and silencing, playwright Kushner said, has made it harder to hold both grief and accountability at once.
“There are those who insist that it’s impossible to feel outrage over the crimes of the Israeli government and the IDF in Gaza and outrage over the murder and kidnapping of Israelis on October 7,” he said. “Anyone who refuses to blindly support Netanyahu’s criminal government, who’s horrified by the forced expulsion, starvation, imprisonment and torture of Palestinians, is labeled an antisemite.”
“But ethnic cleansing and the mass slaughter of civilians are incommensurable with Jewish values and teachings and must be abhorrent to any Jew who understands our culture and our history.” Kushner added.
The campaign aims to gain more attention and sign-ons to pressure U.S. elected officials to push the Israeli government to lift the blockade and allow unrestricted humanitarian aid into Gaza.
“I’m proud to add my voice to that of tens of thousands of Jews,” said Rabbi Danya Ruttenberg. “Ending the food aid blockade is an imperative of Jewish tradition and of our basic humanity.”