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The surveilled society: Who is watching you and how
(www.rnz.co.nz)
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this post was submitted on 11 Aug 2024
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Knowing where you are and how you feel is just adding more layers to the ad pitch.
God knows if it works, but they sell the data and entities buy them, perhaps less important to utilize it all together than getting people used to constant surveillance and slowly building profiles and monitoring how to influence them.
I'm reading Mindf*ck at the moment, the book by the Cambridge Analytica whistleblower, and it's pretty eye opening.
Basically using big data to identify a small number of people you can manipulate to change the outcome of elections. Billboard data surely feeds into that, if you can identify individuals from it (which you might not be able to today, but as you say, getting people comfortable with surveillance will allow more invasive iterations of the technology).