It is much easier to set distant goals, lobby to ensure you're not required to keep those goals, say "see, we don't need rules, we're voluntarily doing the right thing!", and then shift the goalposts when you get closer to the deadline. Step 3 isn't profit, profit is what you get from every step of fucking over every living thing on the planet. Except Burmese pythons and mosquitoes I guess.

Who would be so naive as to treat an oil company's climate "goals" as having any sort of credibility in the first place?

Anytime a corporation makes a commitment that is not binding, you should consider that commitment entirely meaningless.

It should not get any press. You should not talk about it say anything about it or think about it.

At least not until they renege at which point you should shame them for making it in the first place.

If any of these companies were at all serious about their goals they would have some kind of a financial commitment to that goal. Some kind of a serious penalty for not achieving it. They would not have an escape hatch on it of any sort other than full on bankruptcy.

Shell was always completely unserious about these climate pledges. It was just advertising. And advertising for a fossil fuel company is a tool for selling more fossil fuels and nothing else, meaning these pledges weren't just unserious but they were actual lies and deceit.

Edit: the relevant Climate Town

A Dutch saying comes to mind.

"Dood gaan we allemaal. Shell helpt"

(We all die eventually. Shell helps.)

People need to abandon shell. Bicycling is great.

I'm surprised someone like Shell would even have such goals. I guess the idea was that it would pay in PR or something, otherwise I don't see why they'd bother.

Noah, get the boat.

This is my surprised face

2035...? How many will already be dead by then?

Pussies