this post was submitted on 28 Apr 2025
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Article littered with affiliate links.
And it also doesn't make sense.
I think I get what it's saying? It's saying that while your phone isn't directly listening to your conversations in any meaningful way they collect crazy amounts of other data on basically everyone and can piece it together in such a way that they can make some scary accurate guesses as to the kind of ads to serve you based on what their systems have gathered your interests are and where/with whom you spend your time.
I'm not entirely sure. They didn't really seem to present much more than speculation on it.
A while back on Reddit I saw a post asking about this stuff. Companies don't need to "listen" anymore, they have much more sophisticated options now. This example will use 3 people: A (wife) B (husband) and C (wife's old friend from school).
The question: A goes to the store without B, and runs into C, who proceeds to tell A about this cool gaming chair he just got. After the conversation, A puts the interaction aside and never mentions it to B. B later gets ads for the gaming chair. If B never had any interaction whatsoever about the chair, and A never even talked about it to B, how does B get the ads?
The answer: A goes to the store, and her phone knows this through location data. The algorithm knows A is at the store, and now picks up that C is also at the same store. The algo then finds a connection through social media that A and C know each other, and maybe even knows spending habits and sees A and C buy similar things. The odds are good that A and C will interact at the store.
C has been searching about this gaming chair for months, has just recently bought it, and talks about it constantly on socials. Odds are good that if A and C interact, C will talk about the chair.
A has no interest in gaming or tech, but B does. The algo knows A and B are married, and B would be interested in the chair C just bought. There is now a vector to send ads from the interaction of A and C directly to B, even though A never mentioned anything about the chair to B, and B has never even met C.