"A bit misleading" is, I think, a bit of a misleading way to describe their marketing. It's literally called Autopilot, and their marketing material has very aggressively pitched it as a 'full self driving' feature since the beginning, even without mentioning Musk's own constant and ridiculous hyperbole when advertising it. It's software that should never have been tested outside of vehicles run by company employees under controlled conditions, but Tesla chose to push it to the public as a paid feature and significantly downplay the fact that it is a poorly tested, unreliable beta, specifically to profit from the data generated by its widespread use, not to mention the price they charge for it as if it were a normal, ready to use consumer feature. Everything about their deployment of the system has been reckless, careless, and actively disdainful of their customers' safety.