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this post was submitted on 23 Aug 2023
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Honestly, dumb as this sounds, they can't lose. It's not a platform. There's no infrastructure. It doesn't even do cloud streaming, for some reason; it is 100.0% dependent on your hardware and your network. If Sony went bankrupt tomorrow, this gizmo would still work. If the hardware's sold at a comfortable profit and they're not gambling anything on its success, why wouldn't they launch this ridiculous object? They don't care if you don't buy it.
It's not a handheld. It's an accessory.
Well they can lose if they are stuck with unsold inventory. Also r&d costs that need to be recouped.
Look at this thing and tell me any great deal of innovation occurred.
You seem to misunderstand what R&D covers. It's not just innovation. It's figuring out the best plastics to use, what glass is best, what should the curve of the handles be and how strong? What type of battery do we use? What material to use to protect the USB-C port? Etc
There are R&D costs for Bic lighters and they haven't changed in decades.
Just because the electrical engineers got an easy task, it doesn't mean the other engineers did.