this post was submitted on 10 Jun 2025
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Not just this brand but this specific product and indeed this specific roast.
Sinloy was the first company in China to take coffee culture seriously, almost single-handedly creating the entire Yunnan coffee industry. They're primarily known for sourcing the local beans, obviously, but also do some importing of coffees from as far afield as Ethiopia and everywhere in between. Their quality control is very high, their roasters are top-notch, and yet their price remains very reasonable.
I buy 250g of this specific coffee (Yunnan "Red Wine" sun-dried SOE coffee) every two weeks and if I miss a purchase, that's a few days of suffering as I wait for them to roast and ship it. (They small-batch roast to demand.)
That's a dedicated producer! I like that, and I'm not surprised you're fiercely loyal
Oh, I'd drop them in a heartbeat if their quality dropped or their pricing increased to stupid levels. I don't do brand loyalty. I do brand identity as shortcut: currently Sinloy is a top-notch coffee provider and it's just easier to keep buying from them as long as they meet my needs.
Sensible