The long fight to make Apple's iMessage compatible with all devices has raged with little to show for it. But Google (de facto leader of the charge) and other mobile operators are now leveraging the European Union's Digital Market Act (DMA), according to the Financial Times. The law, which goes into effect in 2024, requires that "gatekeepers" not favor their own systems or limit third parties from interoperating within them. Gatekeepers are any company that meets specific financial and usage qualifications, including Google's parent company Alphabet, Apple, Samsung and others.
Google and company can go fuck themselves on this one, and I'm usually the first one to bash on Apple for selling overpriced status symbols.
I'm frankly amazed at how much importance Google gives iMessage, when it's not the number 1 messaging app anywhere in the world. Hell, even if you assume Apple halved its report of monthly active users in Europe, that's 90 million people in Europe. Significant, but less than 25% of the total population of the EU
Outside USA and Canada, you'll be hard pressed to find people who give a damn about iMessage, because most are using a different, cross compatible app anyway, like Whatsapp or Telegram, even across most European countries.
because iMessage is probably the number 1 reason for iphone purchase in USA
this will obviously help google gain market share in the us
You can highly doubt all you want but go do some research on current consumer behavior after you are done doubting.