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Nothing Phone builds a blue bubble iMessage bridge while Google and Apple fight over RCS
(www.androidcentral.com)
this post was submitted on 14 Nov 2023
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Teenagers today suffer unique threats to their health and wellbeing from technology. It may be super easy for you to say "who the fuck cares about the color" but that is far from the case for US teenagers. Willingly setting yourself apart from the group in high school is a precarious move in the best of circumstances.
And for the rest of us, this goes way beyond the color being used. The SMS/MMS fallback in iMessage offers a terrible experience for non-Apple users. Low quality media, inability to manage one's own memeberships in groups, and no encryption. For those worried about the lack of e2ee: Android users participating in an iMessage conversation don't have that today. You're not losing anything from this solution.
Legal disclosures prove that Apple knowingly uses iMessage in an anticompetitive fashion. It's a moat to keep people from switching away from iPhone. They are leveraging their position in the messaging market to shore up their restrictive phone products. I wish US antitrust enforcement was stronger in this area but until then, I hope Nothing has great success in breaking down this illegal barrier.
How is Apple keeping iMessage an Apple exclusive anticompetitive? That's like saying Google needs to share their search algorithms because they're "leveraging their position in the search engine market to shore up their restrictive products."
In the end, Apple created a service that is massively popular and makes people want to use their products. The fact that US teenagers refuse to use one of their many competitors is hardly their fault. The rest of the world doesn't give a shit about iMessage either.
You can read about it here: https://www.macrumors.com/2021/04/09/epic-apple-no-imessage-on-android/
Using a dominant market segment to reduce competition in another has always been an antitrust violation. A notable example is MS leveraging their Windows monopoly to force Internet Explorer on people.