Me, neither:

• [Message on the ACME freezer] The subscription for your ACME freezer ended. Please renew if you want a fully operational freezer.
• [You] Fine, fine, I'm going to pay that bloody subscription again. It's just a few cents per second.
• [You try to renew subscription in the ACME site.]
• [ACME site] Support for your freezer model has ended. Here's a totally-not-advertisement-disguised-as-suppport link for a newer and expensive freezer model.
• [You] Screw it, I can't buy a new freezer right now.
• [You, a few days later] WHY DID ALL THE FOOD IN MY FREEZER THAW???

Even without targetted business harassment (oopsie, my bad, I'm supposed to call it "advertisement", right?), you're giving up power over your home appliances to a company. And of course a company will use it to try to squeeze your dry, while pressing/bribing/"encouraging" lawmakers to allow it.

Someone else implied that this mindset is a "boomer thing"; well, no, it isn't. And if I had to take a guess, boomers are the ones who fall for it the most, as the technobabble goes past their heads and they think "wow this is super modern I assume that it's better".