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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[-] rsuri@lemmy.world 85 points 7 months ago

I'm actually glad to see what's been happening to Twitter because as much as it was started with good intentions and used to be a positive force for tech, it was also fundamentally flawed social media model. The basic problem was that only positive reactions were allowed - like, retweet, follow. This is NOT the town square, where you can get any reaction. It's more akin to a dictator's rally, where you're only allowed to clap and booing is not allowed. So it's no surprise that over time, it led to filter bubbles and the spread of mass delusions. Because you could say the craziest or most depraved thing, and all you'd hear is applause.

[-] TheBat@lemmy.world 35 points 7 months ago

The basic problem was that only positive reactions were allowed - like, retweet, follow

Idk if I would call retweeting positive reaction, especially when that retweet is 'look at this fucking moron'.

[-] WarlordSdocy@lemmy.world 21 points 7 months ago

Yeah I think if anything twitter is a lesson in how even if you try to give users only positive ways to interact they will find ways to use them to interact negatively. Whether that be quote retweeting or ratioing.

[-] BallsInTheShredder@lemmy.world 6 points 7 months ago

What's "ratioing"

[-] JungleJim@sh.itjust.works 15 points 7 months ago

When a piece of content that doesn't allow downvotes, like a tweet, has lots more reposts than it does likes, the "ratio" is seen as proof the opinion was disagreed with, proportionally to the "ratio" itself.

[-] LunarLoony@lemmy.sdf.org 6 points 7 months ago

When a reply to a tweet gets more engagement than the tweet itself.

[-] horsey@lemm.ee 2 points 7 months ago

I've seen it used to describe when a post has more comments than it has likes.

[-] BallsInTheShredder@lemmy.world 1 points 7 months ago

Makes sense thanks

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this post was submitted on 23 Mar 2024

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