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Here's the thing. People investing in this aren't entirely as dumb as you think. Mostly, but not entirely.
Everybody knows by now that this stock and this company literally isn't worth the paper it's printed on. The entire company is built around the whims of one man who could drop dead of a heart attack at any given moment, and he is literally the only reason the company has any value at all, no matter how miniscule it is.
But....
If he wins the Presidency, and there's a very real chance he will, then Truth Social will basically become the communications arm of the White House. This will draw tons of new users to the site, will cause advertisers to start advertising there, and will lead to millions of views per tweet or whatever he calls them. (I refuse to call them truths). Shares of the stock will absolutely skyrocket and these people will make serious bank.
This is what they're betting on. They are not investing in this stock because they have any faith in the company, the man, or the product. They are just placing a very large bet that Trump will win in November. If they're right, they're set for life. If they're wrong, they lose everything. They're basically all in. That's what this is all about.
Even if Trump does win, posts are very easy to screenshot and share on other platforms. There isn’t a big incentive to get it from truth social instead of waiting for people to share his ramblings all over the news and their preferred social platforms. I never had a Twitter account either, but I saw Trump’s ridiculous tweets shared around all the time. Most people won’t need to go there to see what he is up to. He will get a bump, but not enough to make it the new Twitter.
I never said it would be the next Twitter, but it would become significantly larger than it is now, actually start generating revenue, and funnel a bunch of money Trump's way.