this post was submitted on 24 Jul 2023
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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 2 years ago by BlackRose@slrpnk.net to c/technology@lemmy.world
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[–] rm_dash_r_star@lemm.ee 84 points 2 years ago (22 children)

The other stuff didn't bother people enough to leave, but rebranding? That's the step too far. Anyway Mastodon usage has fluctuated a good amount over the last few months so I don't think that's a good metric for people fleeing Twitter, or should I say X (what a terrible name).

Twitter's value was in its branding as the case with any ubiquitous product. There was zero reason to change it other than to further damage the entity. Fine with me Elon, go ahead and kill it, one more failed corporate driven media site. We don't need any of them.

[–] ipkpjersi@lemmy.one 5 points 2 years ago (2 children)

Everybody has a breaking point, right? This could have been the breaking point for many people.

[–] megane_kun@lemm.ee 4 points 2 years ago

I'm looking at this as “various little breaking points” some very trivial, but when taken as a whole, could break someone's tolerance, causing someone to be an eX-user.

[–] Whirlybird@aussie.zone -3 points 2 years ago (2 children)

Everybody has a breaking point, right? This could have been the breaking point for many people.

Something that literally makes no difference, like a name change?

[–] Hiccup@lemmy.dbzer0.com 3 points 2 years ago (1 children)

There's a reason McDonald's isn't called Kroc's.

[–] Whirlybird@aussie.zone 0 points 2 years ago (1 children)

If McDonald’s changed their name it works make no difference at this stage.

[–] FlyingSquid@lemmy.world 4 points 2 years ago (1 children)

I don't think you understand how important branding is.

https://klintmarketing.com/35-rebranding-fails/

[–] Whirlybird@aussie.zone 0 points 2 years ago (1 children)

I do, but it’s irrelevant when a company has 500 million users.

[–] FlyingSquid@lemmy.world 3 points 2 years ago

Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.

[–] agent_flounder@lemmy.one 3 points 2 years ago

No difference to you. If indeed people left because of that then it made a difference by definition.

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