697

YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)

submitted 1 month ago by downpunxx@fedia.io to c/technology@lemmy.world

378 comments fedilink hide all child comments

YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

you are viewing a single comment's thread
view the rest of the comments

[-] RonnyZittledong@lemmy.world 35 points 1 month ago

This must consume a tremendous amount of processing to do since they would have to transcode copies for every ad region/campaign and every resolution on demand. I am interested in how they made this financially viable.

[-] AProfessional@lemmy.world 12 points 1 month ago

I’d guess its a solution similar to DASH that dynamically streams different content.

load more comments (9 replies)

this post was submitted on 25 Jul 2024

697 points (98.5% liked)

Technology

58062 readers

3080 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS