You're basically studying viral pathology and immunology at that point. Remember how restaurant little can be for making and for vaccinations in American culture?
On top of it taking the slightest effort ... We basically have to settle the solutions and then invite or incentivize them into it, which is hard when you're against disinformation networks with better fundling.
Not to say it's hopeless. Just that the incentives in a highly individualized society captured under surveillance capitalism are misaligned.