this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] altphoto@lemmy.today 4 points 1 month ago (1 children)

Uninstall Gemini! Oh you can't.... Linux phones, this is bullshit!

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[–] tooLikeTheNope@lemmy.ml 4 points 1 month ago* (last edited 1 month ago)

No one will even blink at ads on most engaging moments in Youtube videos, in Pornhub ones tho....

[–] yesman@lemmy.world 4 points 1 month ago

I don't find Nebula to be an adequate replacement for youtube, but if they ever figure out how to keep me from blocking ads, Ima gonna change my mind.

[–] zecg@lemmy.world 4 points 1 month ago (1 children)

Ublock Origin in a Firefox fork and PipePipe with Sponsorblock on mobile. I'm perfectly ready to just export/delete my Youtube account and move on if it stops working.

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[–] BackgrndNoize@lemmy.world 4 points 1 month ago

Why can't they just place the ad at the beginning of the video, Spotify gives you X free uninterrupted songs to listen to after listening to 1,2 adds. Why can't they just follow that model

[–] AmbiguousProps@lemmy.today 4 points 1 month ago (1 children)

Use grayjay.app, they have it for desktop too. No ads, sponsorblock built in, and has multiple platforms in one place.

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[–] XnxCuX@lemmy.world 4 points 1 month ago

Eh this needs to go in fuckai

[–] Ravenfreak@discuss.online 3 points 1 month ago (1 children)

So I'm sure this will just cause more people to use Ublock and other ad blocking services if that one fails. Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don't like hosting communities themselves...

[–] Ilovethebomb@lemm.ee 4 points 1 month ago

Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don't like hosting communities themselves...

The "normies" don't even know what that means. I get this platform is full of techy people and out of touch with the typical technology user, but Holy shit this is on a whole different level.

[–] SunshineJogger@feddit.org 2 points 1 month ago (1 children)

Youtube... Youtube... Oh, yes, I remember Youtube. That was fun to use half a decade ago or so.

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