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WhatsApp is officially getting ads (www.theverge.com)

submitted 1 day ago* (last edited 1 day ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] mrodri89@lemmy.zip 2 points 1 day ago (1 children)

Damn first Telegram put a paywall to blocking non contacts and now this.

Shit, maybe we just gotta go iPhone to get easy encryption on messages. Rcs is kinda booty.

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[–] RedWheelbarrow@lemmy.world 3 points 1 day ago

Ahh meta!!! Sighs.

[–] naeap@sopuli.xyz 2 points 1 day ago (1 children)

adding that it won’t use your messages, calls, or groups to inform its ads.

I thought they used some E2E implemented for them by the Signal team.
Have they already butchered it completely?

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