Basically adware.
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Yes because that's beneficial to society and definitely not solely for the purpose of making the company and their executives richer.
I think the key is not Firefox but Apple. If Apple does not join the DRM web future, Google cannot force it.
It's NOT the engineers. It's the executives and corporate management that decides that. The engineers just get paid to implement it.
It's almost like Google wants me to trade my android phone in on an iphone.
Imagine if ads had remained a single static banner at the top/bottom of the page and was hosted by the site itself. Maybe there wouldn't be an arms race to infiltrate every aspect of our digital lives.
They can't stop dns filters :)
Yes they can. DNS blocking doesn't stop YouTube ads, for example. They could also force chrome to use their own DNS servers and use attestation to make sure you're not bypassing that somehow