this post was submitted on 26 Apr 2024
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YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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[–] Mediocre_Bard@lemmy.world 3 points 7 months ago

May as well call it "Turn Off".

[–] Blackmist@feddit.uk 3 points 8 months ago

Google. Putting the i in Ads.

[–] smackjack@lemmy.world 3 points 7 months ago (1 children)

Following in porn's footsteps I see. Can't pause a video without getting an ad shoved in front of your face.

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[–] werefreeatlast@lemmy.world 2 points 8 months ago

LOL I already blocked YouTube and I forgot how to undo that on purpose!

[–] dreikelvin@lemmy.world 2 points 8 months ago

iOS app is pure garbage. Before adding more ad functionality, how about fixing those annoying swipe gesture bugs first? After a double ad, it is impossible for me to exit full screen by swiping down. Also, auto zoom to fill screen works only with 85% of videos, why is that?

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