IKEA did it by branding. I mean, I love their designs, but I wouldn't buy anything larger than a nightstand from them.
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I like to ask anyone when they say they went to IKEA "did you have to build your own exit to leave?", it makes me chuckle
I like their designs but their materials for desks are crap
I have one of their cheapest desktops with like third from the bottom tier legs and it's been going strong for about 8 years because it's in a low traffic area and only used for a laptop and a few desktop items. Is it made of cardboard and tin and good intentions? Yes. Will it crumble like a stale cookie if I ever damage it in any way whatsoever? Also yes. But so far so good, and for $40, it's already lasted like 5 years longer thsn i thought it would when i bought it.
On the other end of the spectrum, I used to have their ALEX desk and it was sturdy as hell, and my old JERKER was a fucking tank. Only reason I don't still have them is I needed to downsize.
You spend bottom dollar, you get junk. But, Ikea's "junk" will still outlast damn near anything else you can find at the same price point. Like shit, I have some of those cheapass LACK side tables I got in college that are nearly through their teens now and still hanging in there. Not everything has fared as well, and I'm much more discriminating and scrutinous in my purchases because of that, but overall I'd say I've been generally satisfied with the longevity:price ratio, and often pleasantly surprised. There are very few stores about which I would say that.
I bought an IKEA desk that caved in when I attached my monitor mount to it. That said, the legs were good enough and made of metal so I just bought a piece of timber to be the desk top and attached the IKEA legs
Is this true tho? We don't have any IKEA furniture in my house, so the 2-lifetime claim is definitely true.
Absolutely untrue.
Ikea is not the same grade as custom made real wood furniture, that is true. But it is exponentially cheaper and easier to transport. And on top of that, speaking specifically about Ikea vs other similar options, it is roughly the same cost but in my experience higher quality.
If you go buy flat pack consumer-assembled furniture from a big box store like target or Walmart, in my experience you've got at least a 40-50% chance that you are missing a piece, it's damaged, the instructions are shit, etc. Since we started buying stuff at IKEA I have done quite a few builds. Never once have I even had a missing piece. But on top of that the quality control on the machining and fit of parts is head and shoulders better than equivalent options from other big box stores. I never have to force things, they fit as designed, etc.
I'm not here to say Ikea is super high quality furniture compared to real, heirloom quality furniture. But it's laughable to claim that it doesn't occupy a very useful and necessary niche between real furniture and Walmart crap.
It isn't. I have a bunch of ikea furniture because I'm not really settled in where I live, so it's nice and easy and lightweight to take apart and move every 3 years. For one, it absolutely isn't that expensive, and it's pretty good quality. My oldest pieces are two kallax units that were already second hand when I bought them 6 years ago, and they're still in the exact same condition as when I bought them, even through 3 moves. The only thing I'm disappointed about are a couple of wooden folding chairs because the horizontal slats tend to get loose and fall out, but you can just pop them back in in 5 seconds. It's obviously not as good as high quality non-ikea furniture, but if you (have to) move often and don't have much money, it's just a good and practical choice.