I think, at some point, we'll probably need legislation mandating consent for this kind of thing, at least for any non-trivial purposes. I'd wager that most people find this generally uncomfortable and would support a general concept of a right to one's own identity.

This is the best summary I could come up with:

Among those warning about the technology’s potential to cause harm is British actor and author Stephen Fry, who told an audience at the CogX Festival in London on Thursday about his personal experience of having his identity digitally cloned without his permission.

Speaking at a news conference as the strike was announced, union president Fran Drescher said AI “poses an existential threat” to creative industries, and said actors needed protection from having “their identity and talent exploited without consent and pay.”

As AI technology has advanced, doctored footage of celebrities and world leaders—known as deepfakes—has been circulating with increasing frequency, prompting warnings from experts about artificial intelligence risks.

At a U.K. rally held in support of the SAG-AFTRA strike over the summer, Emmy-winning Succession star Brian Cox shared an anecdote about a friend in the industry who had been told “in no uncertain terms” that a studio would keep his image and do what they liked with it.

Oscar winner Matthew McConaughey told Salesforce CEO Marc Benioff during a panel event at this year’s Dreamforce conference that he had concerns about the rise of AI in Hollywood.

A spokesperson for the Alliance of Motion Picture and Television Producers (AMPTP), the entertainment industry’s official collective bargaining representative, was not available for comment when contacted by Fortune.

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Modern models need about 5sec of audio to replicate a voice. The days when you needed a large amount of audio for replication are long gone. Same for faces by the way, the original Deepfake needed hundred of images and hours of training, now you can do it with as little as a single good image instantly. Software to automatically clone the voice, translate the audio into another language and adjust the lip motion exists as well, again without any lengthy training or material, just needs the clip you want to change.

Where the whole thing gets interesting is in remixing. If you stolen Stephen Fry, sure that's bad and there might be laws against it. What if you remix Stephen Fry and Patrick Steward into a brand new AI-persona? What if you remix a Stephen Fry sound-alike out of other peoples voices without ever touching his voice?

This whole issue gets very blurry very fast.

I hope he gets it back

We need to do this for Attenborough or nature documentaries will never be as good.