Extend this to climate change:
Bob is responsible for .00000015% of emissions.
Shell is responsible for 5%.
But 95% of marketing for a more climate-friendly lifestyles is aimed at Bob.
Or to put it another way, Bob will emit roughly 15 metric tons of CO2 in his lifetime.
Shell emitted roughly 50 million tons in 2023 alone.
But let’s tel Bob he needs to change his lifestyle.