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I agree with the article, but i hate the way the author just admits defeat at the end. "I hate everything about it! But i won't realistically leave. And actually you can keep doing it all, just let me hide hotels pretty please". Ugh.
I can't claim I've managed anything more, beyond periodically re-testing the alternatives, but i just hate to see it written., Feels like it undermines the whole argument when they make clear that Google will see no consequence.
The biggest hurdle for me, is that many businesses and other points of interest are missing in the alternatives. And if not missing, then useful data like opening hours, reviews, etc aren't there.
But i hate every moment i spend in Google Maps due to the advertising and bad UX, and I will jump ship as soon as something comes even close (on Android).