Cuz the devs explicitly named it after the peanut butter and even gave it a catchphrase to make sure you pronounced it correctly. It was a marketing campaign. “Choosy developers choose gif”.

[–] seitanic@lemmy.sdf.org 5 points 1 year ago (3 children)

How do you pronounce JIF, then? (That's the JPEG Interchange Format.)

[–] pythonoob@programming.dev 6 points 1 year ago

Gif, clearly.

[–] snowe@programming.dev 6 points 1 year ago

The same way? There’s thousands of words in the English language with the same pronunciation and different spellings. This isn’t the dunk you think it is.

Besides, gif existed first. If JIF wanted to use the name without confusion maybe they should have come out first (missed it by half a decade) or come up with a catchy phrase.

[–] argv_minus_one@beehaw.org 1 points 1 year ago (1 children)

That's JPEG File Interchange Format.

[–] seitanic@lemmy.sdf.org 3 points 1 year ago

Right there in the first paragraph, it says

The base specifications for a JPEG container format are defined in Annex B of the JPEG standard, known as JPEG Interchange Format (JIF).