I'm talking about Democrat voters or low information Republican voters who somehow aren't in a right-wing information silo. Trump voters, who have been watching Fox News and similar programs, have been brained washed for decades. They need mandated cult deprogramming at this point with help from specialists.

What we need to overcome is so widespread and ubiquitous that even people who aren't particularly politically engaged have the idea in their head. Bring up socialism to people, and they reflexively say 'socialism doesn't work'. Maybe they give a passing reference to the Soviet Union. If a person believes their society's institutions are infallible and that they are at the end of history it's hard for them to understand we need systemic change and wealth redistribution.

Neoliberalism needs to be fully internalized as a scam so people can look for other answers to their problems like socialism. The only changes that neoliberals are able to accept are changing the people who are in charge of institutions. It's why fascists are able to appeal to them where socialists and even progressives struggle. The fascists only have to make the leap from changing the people in our institutions to changing the people in our society, primarily by getting rid of them. edit: typos