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They don't care consciously, but subconsciously they'll know and remember the time and idea was defended badly whenever it comes up, especially if their knowledge on it is a blank or close to blank slate.

If you make it entertaining and thus a source of dopamine, and even better yet very consumable - you've got bonafide content and then people start caring, even if it's only for lulz.

They'll associate your views with intelligent witty dunks and the dopamine they bring and have a favourable view of them.

That's both the model of the "Le angry feminazis!" reaction channels of the post-gamergate world and the hbomberguys of the world, especially his earliee stuff.