Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
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I swapped to Chrome a long time ago, probably around Firefox 7 or so, and never really looked back. I didn't really have an issue with being part of the Google ecosystem, and they were still in their embrace phase. It's been a while.
I have both browsers installed at the moment and under Linux/Wayland/Nvidia, Firefox definitely performs miles better (actual HW acceleration!) but Chrome still feels more practical to use, in my opinion. I think my main hang-up is that Chrome's "Tab Groups" suit my approach to web browsing better than Firefox "Tab Containers", even factoring in how Multi-Account Containers can make them more useful.