Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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Rules:
1: All Lemmy rules apply
2: Do not post low effort posts
3: NEVER post naziped*gore stuff
4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.
5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)
6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist
7: crypto related posts, unless essential, are disallowed
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Same here and I've certainly never purchased anything through an ad. You'd think there'd be some advantage for advertising networks to identify people (there are dozens of us!) who never click on ads and refrain from serving any to them - and use this as a selling point for ad buyers so that their expenditures are not wasted.
Just because you don't click on an ad doesn't mean it didn't work though. If you see an ad for Coke you may not click on it to order a case of Coke online right away, but when you go out to lunch maybe you'll fill your cup with Coke.
I mention food ads because I feel they are particularly effective for this type of behavior. You don't need to click on a food ad, but I know I've had a craving for a certain restaurant or food from seeing it mentioned online (whether an ad or just a comment/post) and then gone to get that food for dinner.
Of course, this type of ad result is very difficult to track.