It's a fresh subject so people are still hyped around it. Plus it's drama, it's fun! I often joke that we're watching it burn and eating popcorn.

But even if you ignore it, there's a fair bit of activity in other communities. For example I've been posting somewhat often about food, linguistics, anime, manga, and stuff like this. (And even explaining what an "axion" was supposed to be, while seeing illegally smol cats in another comm.)