283
Apple Intelligence summary botches a headline, causing jitters in BBC newsroom
(www.theregister.com)
this post was submitted on 17 Dec 2024
283 points (98.6% liked)
Technology
65879 readers
6672 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
No shit. The fact they only discovered that once they've got burned proves they never even questioned what generative AI does.
Though I'm sure half of the blame is from them asking it to tack the most clickbaity headlines on every article they can. Even human editors all but outright lie in those, of course an AI is going to hallucinate you the best title it can.
The article doesn't explicitly state it, but the wording implies that this headline was not created by BBC. This appears to be a service running on Apple products producing its own summary of the news article. So the BBC didn't get burned by something they did and that's what they're complaining about.
Oh, well that's different. There is no reason Apple should be editorializing their content like that.
Apple wasn't directly creating these summaries, it was their on device AI summaries of the articles bastardizing it.
That's bullshit. You're not absolved of all wrongdoing because you used a computer as a middle man.
Apple chose to implement AI for this purpose, they are responsible for all output.
That's the BBC criticising Apple for indiscriminately mangling all notifications with AI, like news headlines. The BBC could boycott the Apple platform, but that's basically their only lever to stop Apple doing this besides asking nicely.
I didn't get that from the article but then, yeah, if it's Apple rewriting BBC headlines like that, what the hell are they thinking.
They aren't. They're just putting AI on everything.
they didn't. This is about a properly written headline by BBC being butchered when summarized by apple intelligence, which they have no control over.