It's already happening. "AI" is being thrown at any wall to see if it sticks regardless of actual usefulness or potential consequences. A couple of days ago we had an LLM powered recipe bot telling people to make ant poison sandwiches.

We are not only facing an economic bubble, but the hype risks tarnishing any useful applications of ML technology too when the bubble eventually bursts.

I'm not sure how we steer away from this however. The problem is caused by Silicon Valley attitudes and culture itself more than the tech itself. I wish we could get away from the term "AI" though, it's a very loaded term that gives out unrealistic expectations from the start.