this post was submitted on 16 Aug 2023
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Linus Tech Tips
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~~⚠️ De-clickbait-ify the youtube titles or your post will be removed!~~
~~Floatplane titles are perfectly fine.~~
~~LTT/LMG community. Brought to you by ******... Actually, no, not this time. This time it's brought to you by Lemmy, the open communities and free and open source software!~~
~~If you post videos from Youtube/LTT, please please un-clickbait the titles. (You can use the title from https://nitter.net/LTTtranslator/ but it doesn't seem to have been updated in quite some while...)~~
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I mean, they are purveyors of clickbait. LTT doesn't need to exist based on that alone.
Lots of creators have weighed in on this. The consensus is that it's just what you have to do to be successful on YT. Google does not care about the actual quality of your video or channel (subscribers), only about cramming new shit down your throat.
More pointedly: the only thing Google cares about is making money. If what you’re doing doesn’t detract from that goal in any way (mind you, that’s a VERY broad brush), they don’t give two shits.
I suspect quality content will make more money than clickbait garbage videos, but what do I know?
It doesn’t, though. All that matters (and this covers most journalism these days, not just video) is ad views, clickthroughs, and engagement. So if you make something “fun” or otherwise emotionally engaging (coughFOX NEWScough), your ad monetization is going to be more successful.