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‘Barbie’ Becomes Biggest Warner Bros. Movie Ever at Domestic Box Office, Beating ‘The Dark Knight’ (narwhal.city)

submitted 1 year ago by realcaseyrollins@narwhal.city to c/moviesandtv@lemmy.film

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Greta Gerwig's movie based on the world's most iconic fashion doll keeps dancing past one record after another.

https://www.hollywoodreporter.com/movies/movie-news/barbie-biggest-warner-bros-movie-domestic-box-office-1235567921/

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[–] DigitalAudio@sopuli.xyz 17 points 1 year ago* (last edited 1 year ago) (3 children)

The movie is awesome, but it gets me down thinking about how many shitty toy "but with grown-up humour" movies we're going to get after this, just because now every studio in the world is going to join the bandwagon.

[–] bassomitron@lemmy.world 19 points 1 year ago (2 children)

Mattel already has over 40 movies in the docket: https://comicbook.com/movies/news/mattel-toy-movies-in-development-barbie-hot-wheels/

Barbie was meant to be their flagship to usher in the flood. "We'll start off with a bang to get people thinking that the rest of our toy movie offshoots will be worth watching," is what I take away from it.

[–] clobubba@kbin.social 9 points 1 year ago

Off-topic, but that site should be embarrassed to state that Tom Hanks voiced Buzz Lightyear.

[–] can@sh.itjust.works 1 points 1 year ago (1 children)

Is this real life?

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[–] girl@lemm.ee 10 points 1 year ago (1 children)

This has been in the making since the Lego Movie, Barbie isn’t the first toy movie to become popular

[–] bassomitron@lemmy.world 3 points 1 year ago

Sure, but the first Lego movie came out, what, almost 10 years ago? And Lego isn't owned by Mattel, so it isn't an exact comparison. Regardless, I feel like Mattel's approach to shoveling advertisements in the form of movies is going to be far more over the top and exhausting than Lego's, but who knows, maybe it'll be pretty tame in the long run and the bulk of their movies will be canceled.