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‘Blue Beetle’: How Grassroots Backers Are Trying to Boost the Latino-Led Superhero Movie (narwhal.city)

submitted 1 year ago by realcaseyrollins@narwhal.city to c/moviesandtv@lemmy.film

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With its stars sidelined due to the strike, a coalition of advocacy groups are finding ways to promote the DC film.

https://www.hollywoodreporter.com/movies/movie-news/blue-beetle-movie-campaign-1235567571/

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[–] realcaseyrollins@narwhal.city 1 points 1 year ago

I frankly find the film's highly racialized marketing odd and unnecessarily polarizing. I wasn't thinking about race until they brought it up, now it's feeling like the movie will be yet another culture war battleground because certain people will view it as "woke", while others will see it just because the stars aren't white people.