I mean that’s literally how it works. You pronounced the peanut butter with a soft J. You probably pronounce Lyft as Lift and JoS A Bank as Joseph A Bank. What a company chooses to name its product (gif was a product trying to be sold to software devs) they can choose however they want it to be pronounced. If you stop thinking of gif as a normal word and more as a product that was and continues to be sold then it makes a lot more sense why they literally gave it a catchphrase; “choosy developers choose gif”

[–] WindyRebel@lemmy.world 3 points 1 year ago* (last edited 1 year ago)

And the person we’re responding here to also uses an example of language that evolved to what it is over a 300 year period FROM changes that happened between language barriers - Central American natives to Spanish to English (of which there are 2 variations).

The hard G or soft are pronounceable by the majority of the world. It’s not really a language barrier or change - it’s just inability to admit that maybe they were wrong in how they read it in their head and make the verbal change when evidence is provided.

With that said, they can continue to pronounce it with a hard g but it’s just being obstinate at this point.