518
Google is killing privacy sandbox and keeping third-party cookies in Chrome.
(privacysandbox.com)
this post was submitted on 22 Apr 2025
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Wait, isn't this actually a step in the right direction? Can someone eli5?
Google has been kicking the can on ending third party cookie support for years. Chrome has such a large market share that whatever they decide to do has a huge impact on the ability to monetize content with ads.
There’s no clear direct replacement for identifying users for ad targeting outside of 3pty cookies. Lots of competing ‘privacy preserving frameworks’ but they all need buy in from many players at scale to be effective.