this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 1 month ago by Pro@programming.dev to c/technology@lemmy.world
300 comments fedilink hide all child comments
 

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] SnotFlickerman@lemmy.blahaj.zone 33 points 1 month ago (1 children)

Shit like this is honestly why the FCC needs authority to regulate things on the US internet.

There was a time in the long past where television networks were forced to normalize audio so that commercials weren't so much louder than the shows, which was happening for a while.

The internet just continues to be a fucking free-for-all of all the worst and most anti-user-centric ideas that exist. Just plying every bad idea that makes the internet difficult to use.

[–] CalipherJones@lemmy.world 15 points 1 month ago

That's a task for a different administration.