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‘Condensation Death' Is Breaking $550 AirPods Max and Driving Users Nuts
(www.404media.co)
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Sad, but true. If a CEO is not maximising profit, then the shareholders can sue, and the board (who represent the shareholders) can replace the CEO.
I wish this structure had a longer term view so that a CEO can also do what’s right - such as make decisions that might lose money now, but have a greater long term value (where value is not only defined by share price, but also things like goodwill, reputation etc).