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MTG Arena on Steam passed its all time player count with the release of Final Fantasy (previously 12k)
(mtgzone.com)
Feels weird being uninterested in this set and seeing all the opposition online only to see it being a smashing success on just about every metric of popularity
@mike @MysticKetchup WotC probably considers it a win if 1% of the completely new players stick around. The returning players probably have a better %, but there is a lot less of them, but they may also spend money more freely while trying it out again.