this post was submitted on 16 Jun 2025
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WhatsApp is officially getting ads (www.theverge.com)
submitted 21 hours ago* (last edited 21 hours ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world
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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] InnerScientist@lemmy.world 28 points 14 hours ago (1 children)

I wonder if anyone believed them at the time

[–] Jaybird@lemmy.world 3 points 4 hours ago

If they did not, they at least ignored that instinct and kept using WhatsApp...

How do we get people to stop ignoring their better instincts in things like this?