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WhatsApp is officially getting ads (www.theverge.com)

submitted 19 hours ago* (last edited 19 hours ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

139 comments fedilink hide all child comments

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] lemmyingly@lemm.ee 9 points 10 hours ago (1 children)

At least normal European people are locked into a platform that doesn't care what device you're using, unlike iMessage - so it's not all bad

[–] dubyakay@lemmy.ca 1 points 7 hours ago (1 children)

I'm an iPhone user and I've never met anyone that gave a shit about iMessage. In the past ten years.

[–] Alk@sh.itjust.works 7 points 5 hours ago* (last edited 5 hours ago) (1 children)

I'm an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don't have the right color of bubble.

It's never the other way around.

[–] dubyakay@lemmy.ca 2 points 5 hours ago (2 children)

Where do you find these peeps?

[–] tzrlk@lemmy.world 2 points 4 hours ago

Sewer oulets, I'm guessing.

[–] Alk@sh.itjust.works 1 points 4 hours ago

Work, school (not anymore, but while I was in school), local events where I meet people, friends, etc.