there’s been a shift to entertainment-based video feeds like TikTok — which is now being used as a primary search engine by a new generation of internet users. 

I hate when journalists use data from Arse Research Institute to boost sensation

But if that last 25 years of Google’s history could be boiled down to a battle against the Google bomb, it is now starting to feel that the search engine is finally losing pace with the hijackers. Or as Marwick put it, “Google has gotten shittier and shittier.”

“To me, it just continues the transformation of the internet into this shitty mall,” Marwick said. “A dead mall that’s just filled with the shady sort of stores you don’t want to go to.”

Worth citing

Dash is one of the web’s earliest bloggers. In 2004, he won a competition Google held to google-bomb itself with the made-up term “nigritude ultramarine.”

DarkBlue.com is not Google
https://web.archive.org/web/20071011225539/http://dashes.com/anil/2004/06/nigritude-ultra.html