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this post was submitted on 29 Aug 2023
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Average transaction price for a new vehicle in the U.S. is already at $48k. Plenty of electric models are below the average price by now.
The fact is, if you're considering buying a new car, you're already on the richer side. So this message is mainly aimed at those richer Americans considering a $73,000 F-150, that they might want to consider a $73,000 Rivian instead.
Even in that instance the Lightning is a better deal.