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It's not just you — no one is posting on social media anymore
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Those platforms are business media now, not social media anymore.
This is really interesting to think about. On my photography IG the one users who are still having good reach are the ones who are promoting their patreon/presets/editing services, are constantly trying to earn money in some way and are posting a million reels every day.
More casual photographers like me are getting zilch. I used to get 1000 likes on 95% of my stuff with some going viral. Now I get 200 if I'm lucky, my reach in general is in the hole and I refuse to spend hours editing reels and begging for the algorithms attention. I'm close to shutting it down but I help mod a page right now so I'm hanging on for a bit yet.