377
They’ve grown up online. So why are our kids not better at detecting misinformation?
(www.thestar.com)
this post was submitted on 03 Sep 2023
377 points (95.6% liked)
Technology
59577 readers
2928 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Calling them psychologists is giving them too much credit, but you're right that the companies trying to trick them are putting tons of resources into it.
Very often this shit is designed by people with psychology degrees.
I thought marketing and media people generally have communication degrees.
User researcher is a job that’s becoming more common at tech firms, and usually requires a psychology degree or similar
You don't need a full penetration of psychology degrees, just a sufficient amount.
The specific field is marketing psychology, it's a subset of industrial-organizational (I-O) psychology.
I'm not going to mention the company I work for, but I can verify that psychology is being used to advertise to kids. Mass manufactured food industry.
They will pick out very specific colours, mascot attributes, shapes and more to draw kids attention.
I shit you not, there's a certain cookie brand with a happy bear on the box that has eyes that look upwards. The entire purpose of this is to subconsciously make kids think that they're making eye contact with the happy mascot, so they'll trust it more. Certain colours are also believed to trigger more hunger in consumers. They play on so many factors in advertising that it isn't funny.
This is just one example, but this is definitely a thing that is happening in many companies.
Social engineers?
The serious stuff is increasingly nation states, and there are for sure psychologists involved in that.