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Unity bosses sold stock days before controversial repricing announcement
(www.eurogamer.net)
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this post was submitted on 14 Sep 2023
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Depends on how far ahead he planned the sale. It does sound like he's getting ready to deploy a golden parachute while the company burns. Clean out his own stock while the price is still high enough and then say, "well shucks, who'd have thought that developers would leave in droves when we instituted micro-transactions for using our engine?" And walk on to overseeing his next disaster.
Seems like it's planned enshitification. Use lower costs and even free for individuals to get market share, then crank up the price once you have a large audience. It'll be interesting to see if and where indie developers jump to.
It was a scheduled sale. There's a term for it, but it's a fairly normal thing to have set up.
What it really sounds like is they looked to see that they had a scheduled sale, and then delayed the announcement of the new fees (and the planning of how they'd work) so that the sale price would be higher.
Or, another alternative here. They looked at the sale price, and thought "gee whiz this is low, how do I boost the stock price higher?" and since this idiot worked on microtransactions for EA, he thought that adding those to Unity made some sort of sense.