SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.
For comparison, here's how traffic has changed for other popular social networking websites:
Source: https://www.similarweb.com/website/reddit.com/#overview
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Looking at the pages for lemmy.ml, beehaw.org, lemmy.world, kbin.social, as well as lemm.ee paints an interesting, if expected, picture.
For one thing, lemmy.ml is categorized as "Games > Games - Other (In United States)" which made me scratch my head to the point of hurting my scalp. The rest are uncategorized (which is better than being miscategorized, imo).
Now, for the stats:
reddit.comis included as a point of comparisonlemmy.worlddidn't exist yet in May 2023We can see that the larger instances are already performing well in comparison to reddit when it comes to "interaction" statistics. It's a surprise, however that
kbin.socialtrounces everyone else it was compared to--even comparing favorably withlemmy.worldin visit numbers. In comparison,lemmy.mlperformed quite badly especially in bounce rate and average visit duration. Someone who's better equipped than me in analyzing these figures can perhaps do a better anaylsis, but from what I can see, we're not doing that bad here.I've also added
lemm.eeinto the mix just for good measure (and perhaps as a proxy for smaller-ish instances), and it's doing quite good as well.EDITS:
Something to keep in mind to contextualize the interaction statistics: the density of contributors to lurkers in these numbers will be drastically higher here due to the greater barrier to entry as well as the average user type of the migration. It should be expected that the average user in a niche/early-adopter community will be more active.
Thanks! What do you make of the unusually high bounce rate (and low average visit duration) for
lemmy.mlthough? That has been a head-scratcher for me. Did it not gain people from the migration as well (which makes for better interaction)?Could it also be due to load/server issues? When I have trouble with page loads on .world I have a tendency to bounce and have a low average visit time.
I'm actually quite the opposite, I wait until a page loads. Between the two of us, it evens out, lol!
But yeah, I have a pet theory as to why
lemmy.mlhas a high bounce rate and low average visit duration: people migrating from Reddit dismisslemmy.mlfor whatever reason and check out other instances instead. That's probably also why it didn't gain as many users as other instances (comparatively speaking).I think lemmy.ml restricted registration and had a PSA telling people to join other instances. They didn't gain that many users because they didn't want to, probably because their infra couldn't handle it (hence also the bouncing).
This, as well as their performance seems to paint a picture that explains the figures in the table. Thanks!